Using an approach such as multichannel marketing is centered on utilizing many different and diverse marketing mediums to reach a targeted and exact type of customer you want to attract for you business. In today's economy, being a strategist rather than an opportunity seeker is most critical.
According to Brian Tracey, top-selling sales author, the day and age of not stimulating all of your customer senses is archaic and antiquated; "you must connect with the whole person", Tracey says. Video, which is one of the 8 multichannel marketing mediums will be discussing, is said to be 50% more effective at conveying a message than that of a formal "flip chart" or Power Point presentation. The objective of the company doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate through the eyes of the customer.
In order for multichannel marketing to be effective, an entrepreneur needs to be "socially savvy" in how to best connect and be congruent with a customer's thought process. Anticipating their questions, needs, and desires using an automated marketing funnel is optimal. Let's look at 8 preferred multichannel marketing sources: Article Marketing: Article marketing is a type of advertising in which businesses write short articles related to their respective industry.